Whether you have been developing software for many years, or are just getting started, you'll learn a formal process and set of practices for designing applications, interfaces, and experiences during this three-day experiential seminar.

Day 1: Observation, Engagement, and Definition

  • Creating problem statements

  • Conducting design research

  • Deriving requirements from personas, scenarios, and goals

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Day 2: Inspiration, Ideation, and Prototyping

  • Finding and using design patterns

  • Storyboarding user flows

  • Sketching to develop ideas

  • Prototyping to test ideas

DaY 3: Testing,  Polishing, 
and REfining

  • Hypothesis and usability testing

  • Polishing the interface

  • Creating a style guide

  • Applying the Process


How can learning a formal design process help me?

Most people and businesses don't know exactly what they want or need. As a result, it is almost impossible to hit the right solution the first time and a lot of time, money, and effort is spent undoing the initial attempts or working around ingenious solutions to the wrong problem. An effective design process saves money by identifying the right problems to solve and by developing effective solutions early when it is most cost effective. 

Developing Scenarios, utilizing constraints, lo-fidelity sketching, finding design patterns, prototyping, usability testing...each of these practices help you develop your initial ideas into fantastic solutions.

When you put these practices together in a repeatable, formal process, you can reliably produce great work while saving money and delivering on time. You also foster cooperation with your clients and users, making it significantly easier to sell better projects.



What are previous attendees saying? 

This course is a must-have for all serious developers.
— Paul Spafford, FM Layoutmode.com
This seminar changed the way I work forever!
— Marty Thomasson, President of Gearbox Solutions
Absolutely fantastic material, professionally delivered.”
— James Hea, Project Manager, HSBC Bank Bermuda Limited
I would wholeheartedly recommend this seminar to any serious developer trying to bring the best user experience possible to his or her clients.
— Richard Carlton, President of Carlton Consulting
This seminar provided clear and tangible examples and exercises that engaged us to rethink how we approach requirements gathering and dovetail that into intentional system design.
— Adam Aronson, President of FullCity Consulting
I loved the session. The three days were fantastic. Filling in a lot of the gaps we were skipping in the development process is going to make us much, much, better developers.
— Joe Gonzalez, IT Manager, Austin Convention Center
The Product Design Seminar helped me approach things in a different way that forced me to actually think outside the box. I think it is giving me a better product for the client at the end of the day. It’s a great class.
— Allan Mowat, President, Nevis Associates, Inc.

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Who's teaching the Seminar?

Dr. Don Levan is a design obsessed product manager and design strategist who helps companies develop product concepts into the best possible customer and user experiences, helps business owners create exceptional software and user experiences and implement transformative design processes and practices.

Dr. Levan was hired by Apple to provide consulting to FileMaker on the design of the company's Starter Solutions and many of the features used by FileMaker developers worldwide.